Waffle nike shoes3/12/2023 It was not long before the ground-breaking Waffle sneaker got prime-time placement, though.īlue Ribbon Sports had to move quickly. “He challenged accepted notions of traction, cushioning, biomechanics and even of anatomy itself.”Īccording to Nike, Phil Knight – who joined with Bowerman in January 1964 to found Blue Ribbon Sports, what the global giant now know was Nike was first called – would become Bowerman’s guinea pig, the first student-athlete to try many of Bowerman’s originals. Bowerman “thought running shoes could be better,” Nike’s first full-time employee Jeff Johnson says about the his early innovations, including the Waffle. The mold that Bowerman conceived in his kitchen that morning would go on to inspire the Portland-based sportswear giant’s first-ever running sneaker, the Waffle trainer. Unable to locate the model he wanted on the market, Bowerman, who had been actively tinkering with sneaker designs for years, co-opted – and as the story goes, ruined – his wife’s waffle-iron one morning in an attempt to create perfectly grooved rubber for a new lightweight sneaker sole that would perform on a number of different surfaces. When the track surrounding University of Oregon’s Hayward Field was transitioning from cinder to an all-weather urethane surface in 1970, a renowned track and field coach named Bill Bowerman was presented with a challenge: finding shoes for his athletes that could grip equally well on synthetic surfaces as grass.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |